Accurate Data. Better Decisions. Maximized ROI.

I help brands and agencies solve complex tracking issues, recover lost data, and build reliable analytics infrastructures.

Sound Familiar?

These are the tracking headaches I solve every day

Are we tracking too much—or firing the same event twice?

Why is there a discrepancy between ad platforms and our CRM?

iOS 14+ killed our tracking. We're flying blind on Meta.

We're not sure if our consent setup is actually GDPR compliant.

We don't trust our GA4 data enough to make decisions.

Our GTM container is a mess and nobody knows what's in there.

If you nodded at any of these, let's talk.

My Services

Web Tracking & GA4

Advanced setup via Google Tag Manager and Google Analytics 4 optimization. We track the true user journey, from the first click to conversion.

Server-Side Tracking & CAPI

Overcome iOS limitations and AdBlockers. Implementation of server-side tracking, Meta Conversions API (CAPI), and Google Ads Enhanced Conversions to never miss a sale.

Consent Mode V2 & Privacy

Technical implementation of Google Consent Mode V2 integrated with your CMP (Cookiebot, Iubenda, etc.). Accurate modeled data in full GDPR compliance.

Dashboarding & Data Viz

I turn complex numbers into clear, actionable interactive dashboards (Looker Studio). Less time spent on spreadsheets, more time for strategic decisions.

Strategic Consulting

Not sure what you need? I help you define the right strategy, assess your data ecosystem maturity, and identify the next steps to extract value and reach the next level.

Offline Conversions

Digital tracking isn't everything—what campaigns don't see is often 50% of the total. I help you recover and send offline conversions back to advertising platforms.

Tools & Platforms I Work With

Expert-level proficiency across the modern data stack

Google Analytics 4

Google Tag Manager

BigQuery

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Stape.io

Google Cloud

Looker Studio

Cookiebot

Iubenda

How I Work

1. Audit & Discovery

I analyze your current setup to identify tracking gaps, GA4 errors, and optimization opportunities.

2. Strategy (Measurement Plan)

I define a clear measurement plan: which events to track, which platforms to connect, and the technical infrastructure needed.

3. Implementation

Technical development via GTM (Client & Server side), tag configuration, and data routing to ad platforms.

4. Validation & Delivery

Rigorous testing in debug mode to ensure flawless data quality before going live.

5+Years Experience

50+Projects Completed

40+Dashboards Built

30+Happy Clients

About Me

Hi, I'm Francesco Lucioni, a freelance Digital Data Analyst. My goal is simple: give business owners and marketers the confidence that the numbers they are reading are correct. I work behind the scenes of your website to ensure Google and Meta algorithms receive the right signals to scale your business.

Free Diagnostic

Tracking Health Check

Answer these quick questions to see how your analytics setup scores

Do you have GA4 properly configured with custom events?

Are you using server-side tracking (sGTM)?

Is Google Consent Mode V2 implemented?

Are Enhanced Conversions enabled for Google Ads?

Is cross-domain tracking configured correctly?

Do you regularly test your tracking in debug mode?

Frequently Asked Questions

Everything you need to know about my services

Get in Touch

Send a Message

Tell me about your project and I'll get back to you within 24 hours.

Book a Call

Schedule a free 15-minute consultation to discuss your analytics needs.