Accurate Data. Better Decisions. Maximized ROI.
I help brands and agencies solve complex tracking issues, recover lost data, and build reliable analytics infrastructures.
Conversioni
+134%
Data Quality
98.4%
ROI
4.2x
Enterprise Brand Experience
I've built and managed tracking infrastructures for enterprise brands. Today, I bring that same expertise to your project.
Sound Familiar?
These are the tracking headaches I solve every day
Are we tracking too much—or firing the same event twice?
Why is there a discrepancy between ad platforms and our CRM?
iOS 14+ killed our tracking. We're flying blind on Meta.
We're not sure if our consent setup is actually GDPR compliant.
We don't trust our GA4 data enough to make decisions.
Our GTM container is a mess and nobody knows what's in there.
We don't know which channel is actually driving our best sales.
We have data everywhere — GA4, CRM, ad platforms — but no unified view.
Traffic is coming in but conversions aren't growing. Is the problem the landing page?
If you nodded at any of these, let's talk.
My Services
Web Tracking & GA4
Advanced setup via Google Tag Manager and Google Analytics 4 optimization. We track the true user journey, from the first click to conversion.
Server-Side Tracking & CAPI
Overcome iOS limitations and AdBlockers. Implementation of server-side tracking, Meta Conversions API (CAPI), and Google Ads Enhanced Conversions to never miss a sale.
Consent Mode V2 & Privacy
Technical implementation of Google Consent Mode V2 integrated with your CMP (Cookiebot, Iubenda, etc.). Accurate modeled data in full GDPR compliance.
Dashboarding & Data Viz
I turn complex numbers into clear, actionable interactive dashboards (Looker Studio). Less time spent on spreadsheets, more time for strategic decisions.
Strategic Consulting
Not sure what you need? I help you define the right strategy, assess your data ecosystem maturity, and identify the next steps to extract value and reach the next level.
Offline Conversions
Digital tracking isn't everything—what campaigns don't see is often 50% of the total. I help you recover and send offline conversions back to advertising platforms.
Data Engineering & BigQuery Pipelines
I build custom data pipelines in Google BigQuery: from raw GA4 data collection to SQL transformations, to analysis-ready and ML-ready datasets. No more fragmented data — a single source of truth for your business.
CRO & Conversion Optimization
Full conversion funnel audit, structured A/B testing, and data-driven landing page optimization. Not guesswork, but measurable experiments that concretely improve ROAS and conversion rates. Scientific approach, real results.
Attribution Modeling & Value-Based Bidding
I go beyond last-click. I design custom attribution models and implement Value-Based Bidding strategies that optimize campaigns on the real value of each conversion—not volume. Your ad budget, finally allocated where it matters.
Tracking Health Check
Answer these quick questions to see how your analytics setup scores
Do you have GA4 properly configured with custom events?
Are you using server-side tracking (sGTM)?
Is Google Consent Mode V2 implemented?
Are Enhanced Conversions enabled for Google Ads?
Is cross-domain tracking configured correctly?
Do you regularly test your tracking in debug mode?
Tools & Platforms I Work With
Expert-level proficiency across the modern data stack
How I Work
1. Audit & Discovery
I analyze your current setup to identify tracking gaps, GA4 errors, and optimization opportunities.
2. Strategy (Measurement Plan)
I define a clear measurement plan: which events to track, which platforms to connect, and the technical infrastructure needed.
3. Implementation
Technical development via GTM (Client & Server side), tag configuration, and data routing to ad platforms.
4. Validation & Delivery
Rigorous testing in debug mode to ensure flawless data quality before going live.
1. Audit & Discovery
I analyze your current setup to identify tracking gaps, GA4 errors, and optimization opportunities.
2. Strategy (Measurement Plan)
I define a clear measurement plan: which events to track, which platforms to connect, and the technical infrastructure needed.
3. Implementation
Technical development via GTM (Client & Server side), tag configuration, and data routing to ad platforms.
4. Validation & Delivery
Rigorous testing in debug mode to ensure flawless data quality before going live.
About Me
I'm Francesco Lucioni — a Computer Science Engineer from Politecnico di Milano and Senior Analytics Consultant with 4+ years building data tracking infrastructures and MarTech ecosystems for world-class enterprise brands — from luxury automotive to international banking, telecommunications to travel & hospitality — managing complex, high-scale data ecosystems. Today, I bring that same engineering precision and enterprise-grade expertise directly to your project — no account managers, no middlemen. From Docker-based server-side tracking to BigQuery data warehousing, attribution modeling to CRO — my approach is always the engineer's approach: systematic, measurable, results-driven.
Frequently Asked Questions
Everything you need to know about my services
Get in Touch
Send a Message
Tell me about your project and I'll get back to you within 24 hours.
Book a Call
Schedule a free 15-minute consultation to discuss your analytics needs.